ROOTPURR
Cassava cat litter.
Plant-based litter for the home you share with your cat. Discover the product and its story on the ROOTPURR website.
Visit ROOTPURR (opens in a new tab) KINLIVA PET GROUP
Together as Family,
We Live Better.
Pets are family. We bring together brands and everyday essentials for the lives we share with them.
Explore our brandsA U.S. company. A growing family of pet brands.
ROOTPURR TOPHUNTERGET TO KNOW US ↓
OUR BRANDS
Two identities.
One shared purpose.
Our family begins with cat litter. Meet the brands bringing their own character to an everyday essential.
TOPHUNTER
A fresh take on cat care.
Cat litter for the everyday routines of life with cats. Connect with KINLIVA to explore brand and retail partnership opportunities.
Explore partnershipsWHAT WE BELIEVE
Family is
where we begin.
KINLIVA is inspired by the bond between kin and life. We believe pets are more than companions—they are family. Our name represents a shared life built around care, connection, and the everyday moments we experience together.
As a U.S. pet supplies company, KINLIVA PET GROUP brings this belief to the essentials we choose for cats and dogs, and to the brands in our family.
OUR VISION
A wider world of care.
Looking ahead, our vision reaches beyond cat litter to the ways cats and dogs eat, play, and feel at home.
Food & water
Thoughtful essentials for everyday feeding.
Play & adventure
For curious days, indoors and out.
Home & care
Comfort and care for life together.
LET’S GROW TOGETHERAs Family,
As Family,
We Live Better Together.
Partner with KINLIVA
For retailers, distributors, and partners who share our belief that pets are family.
Brand partnerships · Retail opportunities